The End of Marketing HF5415.G55 2020

The premise of the book The End of Marketing is for your company to survive and to teach you how to leap your competition by building relationships at scale while using technology as your rocket ship. The author, Carlos Gil, discusses various forms of social media: Facebook, Instagram, Snapchat, and Twitter.  Discussing how to use these effectively to get your company noticed. 

His formula to engage digitally connected customers involves: Knowing your audience – who they are and what channels are they on, what value do you bring to your intended audience, who are your references, and who has perceived influence among your target consumers and how can you align with those influencers. Learn to create your own influence. He also stresses to make people, not your logo, as your brand. People buy from people and not logos.

Chapter 4 may be the most important chapter because it talks about tactics and optimization of social media starting with Facebook.

Lots of ideas can be found in this book to make social media work for you: Ten steps in telling your story, key points to social media success, and the 5 P’s of success. In the book the author provides his Twitter handle and encourages you to tweet him if you have any questions that were not answered in the book. It is available in the General collection at the Bellevue University Library and can be borrowed for 21 days.

Originally posted in the Freeman/Lozier Library’s quarterly newsletter, More Than BooksV. 24 No. 3, Summer 2021.

Leave a Reply

Your email address will not be published. Required fields are marked *