“The answers proposed in this book reflect our work in the Business, Entrepreneurship, and Liberal Learning (BELL) project, an initiative of The Carnegie Foundation for the Advancement of Teaching. Simply put, we believe that undergraduate students who major in business should have the benefi ts of a strong liberal education. Business and liberal learning must be woven together to prepare students for their professional roles and work and also to prepare them for lives of social contribution and personal fulfillment. In this sense, we propose an integrative vision.” P. 2
“Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other textbooks this one is injected with a marketing practitioner’s view on business-to-business marketing matters.” P vi.
Social network analysis in telecommunications by Carlos Andre Reis Pinheir
“It is with great pleasure that I am able to introduce this book, which will guide SAS users on every aspect of social network analysis, from theory to practice. By applying the principles and examples laid out by Dr. Pinheiro, your attempts to increase profi tability will reach a tipping point.” P 15
Smart or lucky?: How technology leaders turn chance into success by Judith Hurwitz
“Creating sustainability over decades is complicated. Sustainable companies have the right appreciation of luck combined with intelligent planning for an uncertain future. These companies often model themselves on successful ventures outside of their own markets. In this book, I share what I have learned both about the companies that have executed well over the long term and about those that lost sight of their goals and succumbed to panic and inertia.” P xx
Building a sustainable job-rich recovery by International Institute for Labour Studies.
“This report is the result of a cooperation project between the DirectorateGeneral for Employment, Social Affairs, and Inclusion of the European Commission and the International Institute for Labour Studies of the ILO. Its purpose is to develop policies that will lead not only to a quicker recovery but also to a more sustainable and equitable global economy. This is particularly relevant given the uneven recovery process across and within countries. The results presented in this Synthesis Report are based on the findings of a special series of research papers produced for the purposes of this project.” P v
Be a great boss: One year to success by Catherine Hakala-Ausperk
“What this is is a workbook . . . and you’re going to do the work. Within these pages is a compilation of trusted, experienced, and knowledgeable advice in areas you’ll need to master in order to be a better boss. If you have people around to help you develop your skills, you’re as lucky as I’ve been. But the more I travel around the country and talk to library leaders who are floundering, the more I’ve come to realize that not everyone is that lucky.” P xi