Street and Smith’s Sports Business Journal provides readers with critical news and information that sports industry leaders need to compete, negotiate, and succeed. The journal is published each week on Monday, covering the events of the previous seven days.
Articles of general interest to business educators such as teaching ideas, trends, and current issues are reported in the “Open Forum” section of the journal. Also, news on national, regional, and state business education associations; business educator awards and honors; convention and membership information; and views about business education held by association leaders are reported in Business Education Forum.
Some departments found in each issue include:
Marketing and Sponsorship – discusses topics surrounding sponsorship, naming rights, and similar trades
Opinion – articles featuring relevant editorials from Sports Business Journal contributors
Facilities – pieces that share news updates and history of the best sports facilities
People and Pop Culture – focus on individuals and their impact both in and outside the industry
Research and Ratings – discusses reports and provides recurring turnstile trackers
Sports Business Journal recently published its 20th Anniversary issue for April 30-May 6, 2018. Some special sections of this edition include:
Executives and Commissioners Look Back – executives and commissioners across all sports recall where they were in 1998 and predict what could be in 2038
Two Decades of Firsts – a timeline of great firsts across all sports since 1998
Sports Business Predictions: 2038 – dozens of leaders predict the sports landscape in 2038
The print version of the journal can be found in the periodical section of the Bellevue University Library, with coverage available from 2017 to the present. Issues from 1998 are also available via the Bellevue University A-Z Journal List. It is a great resource for all athletic and business majors.
Originally posted in the Freeman/Lozier Library’s quarterly newsletter, More Than Books, V. 21 No. 3, Summer 2018.