LinkedIn is the number one professional networking site in the world. With over 300 million members, people use LinkedIn for more than just cursory networking. According to a recent survey by Jobvite, 93% of employers use LinkedIn to search for qualified candidates.
As having an online presence becomes more and more important in job searching, optimizing your LinkedIn profile is essential for job seekers. Below are some ways to strengthen your LinkedIn profile to make it stand out to recruiters looking to fill positions.
|Photo||Use a headshot. Make it professional and pleasant. Just you with no background distractions.|
|Headline||Include keywords, strengths, thanks that make you unique.|
|URL||Customize your LinkedIn URL.|
|Contact Info||Indicate the method by which you want to be contacted.|
|Tell the story of who you are. Make it personal. Give it a personality—yours. Make it interesting. Use keywords.
Some questions to answer:
|Experience||Work History. Include achievements, accomplishments, and results. How have you saved time? Saved money? Solved a problem?|
|Skills & Endorsements||This is the section in which you can identify what you’re good at and/or areas in which you have special knowledge.|
|Education||List colleges/universities attended. List them in reverse chronological order (like a resume).|
|Special Sections||Use these sections based on what will support the industry and career you want.|
|Pulse||Stay updated in your field. Get information on trends, hot topics, advances, and disruptions.|
|Groups||Groups allow you to interact with people who share similar interests. Join professional groups in your industry.|
|SlideShare||Consider turning a class presentation/project into a SlideShare presentation and including a link to that presentation on your profile.|
|Details||Grammar, spelling, punctuation all matter.|
|Activity Updates||Find a way to share information, often within your industry, that helps others. Also, let people know what’s going on with you professionally. Update at least weekly.|
|Recommendations||Make some. Lots of them.
(Be of service)
|Share information. Connect people. Ask for connections. Ask for recommendations. Set up informational interviews.
Personalize any messages.
|Connections||More is better. Dedicate 2 – 3 minutes per week to inviting new connections.|
|Privacy & Settings||Move cursor to the small photo of you in upper right corner of your home page. Select Privacy & Settings. Decide what you want people to see when they view your profile.|
|Profile Views||One Linkedin expert says you will get 1 job offer for every 300 profile views.|
|Stay Active||Share updates. Recommend someone. Endorse someone. Share someone’s update. Like someone’s update. Connect to new people. Participate in groups. Introduce people to each other.|
|Revise Your Profile||Keep track of your accomplishments on a weekly or at least monthly basis. Update your Linkedin profile at least quarterly.|
To get ideas on what makes a great LinkedIn profile, take a few minutes to review the profiles of people you admire. Search for profiles of people in your industry. Notice the techniques and unique attributes of profiles that you like. Adapt them to fit your profile.
Would you like a Bellevue University Career Coach to review your LinkedIn profile? Send us an e-mail: firstname.lastname@example.org – Must be a BU student or alum.